Starting an Ecommerce Website
Tips to Help You Start an Ecommerce Site
You can make a good amount of money from an ecommerce site, if you sell the right things and market yourself well. Starting an ecommerce site takes investments of time, effort, and money. If you’re wondering where to begin in terms of setting up an ecommerce site, here are some suggestions to consider:
Pick Your Niche
If you’re thinking about launching an ecommerce site, you probably have at least a vague idea of what you want to sell. Before you start selling anything, however, you should do some research. Check out who your competitors will be in specific niches and try to pick a niche that doesn’t have very much competition. For instance, it wouldn’t be wise for you to start an ecommerce site that sells books. Amazon already dominates online book sales. However, you could start an ecommerce site that sells rare books of historical significance. You may have to tweak what you sell a little bit to avoid entering a space that’s simply too competitive.
Order Your Products Wisely
Before you officially get your site up and running, you’re going to need to acquire or produce some products to sell. This will be one of the biggest investments that you make. It’s typically a good idea to order or make enough products to last you at least the first hundred sales, but don’t over stock.
You may also want to consider whether or not you want to dropship instead of ordering and housing your own inventory. Dropshipping is when you form a partnership with a manufacturer and sell that manufacturer’s goods. The manufacturer holds onto everything for you, ships it to customers, and gets a cut of your profits. Dropshipping saves you money in the beginning because you don’t have to spend your resources on acquiring inventory. Ultimately, your inventory arrangement will depend on your specific needs. Just make sure you do enough research ahead of time, so you figure out the best arrangement.
Start an Ecommerce Website and Reach More Customers
Develop Your Website
Pick a name for your site that’s unique, and register your domain name. Once you’ve done this, you’re going to need to focus on making your site attractive, appealing, and credible-looking. If you’ve never created and designed your own website before, you may need some help with this. It can be a worthwhile investment to hire a web designer to help you with your website. Shoppers can quickly tell the difference between a website that’s been made by someone who knows what they’re doing and someone who doesn’t. And they’re much more likely to buy something from a website that’s well designed and, by all appearances, credible
Experiment with Different Marketing Strategies
Once you’ve launched your website, it’s time to start marketing. Proper online marketing is the key to ecommerce success. If people can’t find your website, you can’t expect too many sales. Start by reaching out to people you know on Facebook and Twitter. If they visit your site and have a good experience, they’ll tell people about your online store.
Taking Your Ecommerce Site to the Next Level
Once you’ve acquired a few customers, step up your game. Get links to your site on blogs and other sites to build your page rank and rank higher on search engines. Use targeted keywords to optimize your content for search engines. Attract Twitter and Facebook followers with promotions and discounts. You may also want to try your hand at pay per click advertising. This will cost you a bit of money, but it’s a lot faster than trying to generate traffic organically through social media, SEO, and link building. PPC will get eyes on your page as soon as you sign up for it. It’ll take some experimentation to figure out which online marketing strategies work best for you, but the return on investment can make your effort worthwhile.
Launching a successful ecommerce site isn’t the easiest thing you can do. It can be a rewarding way to make some money in these tough economic times, however.